Marketing Metrics

Paul W Farris

Marketing, concepts, strategies, and decisions

David J. Reibstein

Wharton on dynamic competitive strategy

George S. Day

Wharton on Dynamic Competitive Strategy

George S. Day

Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)

Donald R. Lehmann and David J. Reibstein

Metrike marketing

Bendle, Neil T.; Farris, Paul W.; Pfefier, Philip E.; Reibstein, David J.

The INSEAD-Wharton Alliance on globalizing

Hubert Gatignon

Cases in marketing research

Stewart DeBruicker

Something about the author

Lisa Kumar

Conjoint analysis reliability

David J. Reibstein

Number of choices and perceived decision freedom as a determinant of satisfaction and consumer behavior

David J. Reibstein

On analyzing interdependent decisions in marketing

David J. Reibstein

Benefit Segmentation

Rowland T. Moriarty

Wharton on Dynamic Competitive Strategy

George S. Day

Using a nonlinear response function in estimating advertising's carry-over effects

Paul Farris

Incorporating marketing into corporate planning models

John M. McCann

Marketing metrics and financial performance

Donald R. Lehmann

Marketing metrics and financial performance

Donald R. Lehmann

Marketing metrics and financial performance

Donald R. Lehmann

Conditional versus unconditional analysis of dynamic decisions

Herbert Moskowitz

A method for analyzing interdependent decisions via the principal [sic] of optimality

Herbert Moskowitz

Market segmentation via derived importance weights

John M. McCann

Structural models for the analysis of traveler attitude-behavior relationships

Christopher H. Lovelock