Focus groups

David W. Stewart

Kidnapped

Robert Louis Stevenson

Secondary research

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Fight Club 2

Chuck Palahniuk

The handbook of persuasion and social marketing

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Nonverbal communication in advertising

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Financial Dimensions of Marketing Decisions

David W. Stewart

A Primer on Consumer Behavior

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The marketing pathfinder

David W. Stewart

Effective television advertising

David W. Stewart

Focus groups

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Attention, Attitude, and Affect in Response To Advertising (Advertising and Consumer Psychology)

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Marketing Accountability for Marketing and Non-Marketing Outcomes

V. Kumar

Ci ji zi liao yan jiu fa

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Healthy, Wealthy or Wise?

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Accountable Marketing

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Marketing Pathfinder

Michael M. Saren

Handbook of Persuasion and Social Marketing [3 Volumes]

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Accountable marketing

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How to Get Published in the Best Marketing Journals

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The Development of a Contingency Model of Comparative Advertising (Working Paper, Report No 90-108)

Cornelia Pechmann

Advertising Repetition

Cornelia Pechmann

Channel Member Response to Trade Programs (Report #C89-119)

Gary L. Frazier

Impact of Risk Communication on Consumption and Consumer Well-Being

Ingrid M. Martin