24 livros para “Hubert GATIGNON”
Statistical analysis of management data
Hubert Gatignon
New Product and Services Development
Hubert Gatignon
The INSEAD-Wharton Alliance on globalizing
Hubert Gatignon
MARKSTRAT3
Jean-Claude Larréché
Making Innovation Last : Volume 2
Hubert GATIGNON
The INSEAD-Wharton Alliance on Globalizing
Robert E. Gunther
Markstrat3 - Simulacion Estrategica de Mercadotecnia
Hubert Gatignon
Markstrat 2
Jean-Claude Larreche
MARKSTRAT 2
Jean-Claude Larréché
The multinational corporation's degree of control over foreign subsidiaries
Hubert Gatignon
To standardize or not to standardize
Hubert Gatignon
Adstrat
Hubert Gatignon
Diffusion of innovation
Hubert Gatignon
Marketing cooperation among rivals
Hubert Gatignon
Statistical Analysis of Management Data
Hubert GATIGNON
Statistical analysis of management data; third edition
Hubert Gatignon
The Multinational Corporation's Degree of Control over Foreign Subsidiaries
Hubert Gatignon
Market Response and Marketing Mix Models
Douglas Bowman
Making Innovation Last : Volume 1
Hubert Gatignon
MARKSTRAT A Marketing Strategy Game Teaching Notes
Jean-Claude Larreche
Markstrat
Hubert Gatignon
Participant Handbook (Building the Bridge from Learning to Action)
Jean-Claude Larreche
ADSTRAT : Advertising Strategy Decision Support System
Gatignon, Hubert, Burke, Raymond R
Competitive effects in diffusion models
Philip M. Parker