Corporate branding

Majken Schultz

Organizational identity

Mary Jo Hatch

The expressive organization

Majken Schultz

Constructing identity in and around organizations

Majken Schultz

On studying organizational cultures

Majken Schultz

Esencia de marca

Mary Jo Hatch

Esencia de marca

Mary Jo Hatch

Brand culture

Jonathan E. Schroeder

Brand culture

Autor desconhecido

Taking brand initiative

Mary Jo Hatch

Constructing identity in and around organizations

Majken Schultz

Kultur i organisationer

Majken Schultz

Routledge Companion to Corporate Branding

Oriol Iglesias

Innovating Organization and Management

Nicolai J. Foss

Oxford Handbook of Organizational Identity

Michael G. Pratt

Identity

Lena Holger

Industristruktur og konkurrenceevne

Janne Larsen

Bureaukrati og videnskab

Janne Larsen