RENEWING UNILEVER: TRANSFORMATION AND TRADITION

Sinopse

"Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside Unilever, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Ben & Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, and Axe." "This book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management." "The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals."--Jacket.