Executing Your Strategy

Sinopse

In Executing Your Strategy, Mark Morgan, Raymond Levitt, and William Malek present six imperatives that enable you to do the right strategic projects--and do those projects right. And it is no accident that the six imperatives combine to create the acronym INVEST: Ideation: Clarify and communicate Purpose, Identity and Long Range Intention Nature: Develop alignment between Strategy, Structure and Culture based on Ideation Vision: Create clear Goals and Metrics aligned to Strategy and guided by Ideation Engagement: Do the right projects based on the Strategy through Portfolio management Synthesis: Do Projects and Programs right, in alignment with Portfolio Transition: Move the Project and Program outputs into Operations where benefit is realizedFull of intriguing company examples and practical advice, this crucial new resource shows you how to make strategy happen in your organisation.