Marketing in the 21st century and beyond

Sinopse

"Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher.