Push marketing techniques

Sinopse

"Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory-and spidering-based search engines is spelled out, and the value of reinforcing an online presence with offline advertising and guerilla marketing is also considered."--Container.