Leonardo da Vinci on movement of the heart and blood

Sinopse

"Social Responsibility in the Global Market illuminates an alternative way of conducting business that bridges the consumer's social concerns and the producer's financial concern through a compatible, nonexploitive, and humanizing system of fair trade. In-depth case studies introduce past successes and failures for seven Alternative Trading Organizations (ATOs) as they foster artisan empowerment, cultural integrity, and business sustainability. An integrative model synthesizes business conditions, tasks, and skills imperative for effective functioning of a fair trade system in an increasingly competitive global market. Mary Ann Littrell and Marsha Ann Dickson's treatment of ATOs provides useful insights for academics in marketing, international development, entrepreneurship, and anthropology. In addition, the book offers practical finance for practitioners in international development, socially responsible businesses, and consumers concerned about impacts of their marketplace decisions."--Jacket.