The fashion designer survival guide

Sinopse

"Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: start-up costs and financing, legal issues, business plans, public relations and sales, distribution-trade, trunk, and runway shows. This book also provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes."--Provided by Publisher.